Why are your Facebook Ads not delivering results?

Facebook ads are complex at the best of times. To even run a single ad, you need to set up a campaign, an ad set, and the ad itself. It has to have a landing page, an objective, a title, an image, a positioning, targeting information, a budget, a payment scheme, and more besides.

This is the problem of almost 90% of Internet marketer. After creating a campaign, Facebook Ads are not delivering Page Likes as before? Did Facebook change any algorithm? Can anyone help please? We all end up with so many questions.

If your ad isn't receiving the number of impressions you expect (or none at all), here are a few things you can check, such as your account status, budget, or ad relevance.

There are so many possible points of failure, let’s see what can go wrong. There could be several reasons for that:

1. Too Low Bid — push your bid up & Raise your bid to reach more people. If you chose Manual Bid type for a Reach less than 500 000 people, we recommend that you increase it to the value twice as much as expected CPC.
2. Payment Issues -If Facebook detects an issue with charging your account’s payment information, such as an expired credit card or an invalid Paypal address, they will automatically disable your ads and will confront you about it.
3. Small budget — push your budget up to get the maximum result and more reach.
4. Text takes more then 20% on image or video — even thought Facebook allowed to use more than 20% sometimes he penalize such creatives with low delivery. Use images or video with smaller text
5. Use CPI or CPC paying method — best to switch to pay for CPM
6. Untargeted or Narrow Targeting - You Ads are not relevant to Audience. You can check that with a parameter Relevance Score for each Ad. In this case change your Target Audience or Ad to make it more relevant.

We recommend that you remove the limitations, increase your reach to 500 000 people and chose the Auto Bid type. Bad creative which is not eligible for Instagram also will give you the same Status that the ad is not delivering. To get the best results from the try to implement the above recommendations.